The Odd Number

The Odd Number is an Advertising Agency co-founded by Sibusiso Sitole and Xola Nouse. We are a 100% black-owned advertising agency that has been in full-time operation since 01 April 2015, led by a management team with over 25 years experience in the corporate sector and advertising industry.

We are proud a member of the ACA and the Loeries Creative Circle.

Xola Nouse

Xola Nouse

Xola is the Chief Executive Officer and co – founder of The Odd Number. He is a seasoned specialist in strategy, marketing and business development having honed these skills in the financial services sector,FMCG sector and management consulting at Ernst & Young (EY) South Africa.

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Sibusiso sitole

Sibusiso Sitole

Sibusiso is the Chief Creative Officer and co-founder of The Odd Number. He has a Higher Diplomain Art Direction from the Red&Yellow School of Advertising in Cape Town. He has a solid 11 years experience in the Advertising industry working for company’s such a DRAFTFCB, Grey SA, TBWA / Hunt / Lascaris and as a Creative Group Head at Joe Public, and Creative Director at Ogilvy & Mather Johannesburg.

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Our strength lies in our 360° understanding of business and our unmatched truly South African / African creative and strategic abilities. We are about excellence, we have a deep belief that business effectiveness is driven by creative excellence. We strive to play a significant role in the communication industry by leading transformation within this sector through finding, nurturing and upskilling talent.



We are a truly integrated agency that believes in the power of ideas. Whilst we make sure we’re up to date with this ever changing world, the one thing that will make people stop and take notice is a simple but powerful idea.

What are the odds?

The co-founders of the agency have coupled their individual, professional and academic learnings to design a methodology that is applied across all service elements of the business.

Effective communication




Our Work

We’d love to hear about your BRIEF

Contact us

Office Address: 43 Peter Place, Lyme Park, Bryanston, 2128

Tel: 010 312 6190