Xola holds a Master of Commerce Business Management, Bachelor of Commerce Honours Marketing Management, as well as a Bachelor of Commerce Marketing Management degree and is an honorary member of the Golden Key International Honours Society.

Xola has led and managed large-scale projects in both the private and public sector across the continent. Notable projects include the following:

• Project managed the strategy execution of the restructuring of a National Government in East Africa.
• Developed and implemented the Africa go-to- market marketing and communication strategy for a large global firm.
• Led the design, development and embedment of a business unit at a large state-owned enterprise – new entity set-up.
• Project managed the improvement of key performance indicators as part of a strategy execution project for a large global firm.
• Reviewed, assessed, designed and maintained management systems and strategies for marketing, markets, penetration and client management strategies at a large global organisation.
• Project managed the design of the operating model and organisational structure of a business’ future state that enabled the corporate strategy of a listed cement producer in Southern Africa.

Sibusiso has worked on numerous clients including FNB, Standard Bank, KFC Local/Africa, Nike, Coca-Cola, Barclays Bank International and also produced the DSTV #TIA campaign which has been tremendously successful within the millennial space. Other notable campaigns include Cadbury ‘Free the Joy’ and KFC ‘He eh’, both of which proved highly effective for both companies. The work he is most proud of however, is the DSTV Compact #NiceLifeProblems campaign which has resonated in the mass market.

Sibusiso is a London International award winner as well as a multiple Loerie and Pendoring award winner and has been asked to judge during both ceremonies. He has also won the Loeries New Voice award 3 years in a row and was asked to judge the Apex awards for 2015.