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AN IDEAS AGENCY

AN IDEAS
AGENCY

IN THE BUSINESS OF LIBERATING OUR CLIENTS’ AMBITION, WHATEVER THE MEDIUM

OFFERINGS

THE EXPERTISE WE HAVE IN THE BUILDING ALLOWS US TO HAVE A RANGE OF SERVICE OFFERINGS THAT DELIVER WORLD-CLASS, AND OFTEN AWARD-WINNING, EXECUTION

Brand Strategy

Strategy is borne from the desire to anticipate and respond to change. By understanding our consumers and how they perceive the world in the context of our brands, we create impactful and insightful communication strategies that set our brands apart.

Above-the-line

We know that great ideas deserve equally great execution. That’s why we approach production with the same level of care, craft, and attention to detail that goes into creating the concept. Whether it’s a TVC, digital content, or something entirely unexpected, we bring ideas to life in ways that are visually striking, emotionally resonant, and technically seamless.

Digital Creative

We’re there in the Twitter streets as well as building bespoke technology stacks – if it’s for a screen, say less. For us, it’s about finding a perfect blend of precision and imagination to craft outputs driven by data and shaped by bold creativity. Swipe right on us, and you’ll see how we truly do dig-it-all: from digital strategy and content creation to community management and performance optimisation.

Production & Sound

We know that great ideas deserve equally great execution. That’s why we approach production with the same level of care, craft, and attention to detail that goes into creating the concept. Whether it’s a TVC, digital content, or something entirely unexpected, we bring ideas to life in ways that are visually striking, emotionally resonant, and technically seamless.

Design

At the heart of every great campaign lies design – the bridge between concept and execution. We believe that design is not just about aesthetics, but about creating experiences that resonate. Our approach is rooted in understanding the consumer’s journey and crafting visuals that connect on a deeper level. Whether it’s a logo, a digital interface, or a billboard, every design is an opportunity to tell a compelling story that communicates the essence of the brand.

What are the odds

Our ODDDS Methodology is our approach to liberating brands and their consumers:

Step 1

Step 1

Observe

Identify the “why” for change. Discerning the strategic and creative requirements of the client. Confirm the brief and exact tools required to achieve liberation.

Step 2

Step 2

Diagnose

Identify the “what” to change. Once we have all the data on a brand, we’re able to understand and evaluatewhat the brand currently stands for, and what it could possibly become.

Step 3

Step 3

Design

Identify the “how” to change. Agree on the strategic approach as well as the liberation ideas. Translate thestrategic approach into powerful and relevant messaging.

Step 4

Step 4

Deliver

“Implement” the change. Through powerful media strategy, we’re able to make sure a brand can effectivelyreach its consumer and make them smile. Quick, agile and cost effective delivery of the brand to the people.

Step 5

Step 5

Sustain

“Sustain” the change. By constantly tracking our work, we’re able to change, pivot or improve upon it in realtime. Relationships are everything. Through constant client interaction, we’re able to get a good sense of aparticular project’s success.

ONCE YOU GO ODD,
YOU'LL NEVER GO BACK

ONCE YOU GO ODD,
YOU'LL NEVER GO BACK

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All Rights Reserved © Copyright The Odd Number.

  • Home
  • What we do
  • About us
  • Our Work
  • Contact
  • Home
  • What we do
  • About us
  • Our Work
  • Contact

Let's Talk!

  • Home
  • About us
  • What we do
  • Our Work
  • Contact

Office

Building 2,  43 Peter Place
Lyme Park, Sandton

Contact

  • 010 312 6190
  • info@theoddnumber.co.za
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