Newzroom Afrika, against the initial doubt of its integrity and credibility, had reached 5 years of broadcasting and wanted to celebrate this significant milestone. We were tasked with developing a creative platform that would largely inform the brand’s paid media rollout, as well as DOOH executions.

The letters ZA, found in the brand’s name & logo, can be flipped to be AZ – which we used to tell the story of how Newzroom in the 5 years of its existence, has covered news from A to Z.