Ad of the month
Momentum, a premium brand in the financial services sector with a strong presence among High Net Worth Individuals (HNWI), challenged us to create a compelling piece of communication for their annual Women’s Month campaign. The campaign is aimed at empowering women to define success on their terms. We were tasked with developing a theme for the Season Six rollout of the ‘She Owns Her Success’ campaign that would deeply resonate with their mindful clientele.
Recognising the need for a narrative that would inspire and empower women to live lives that reflect their personal values and ambitions, we conceptualised the theme ‘My Success By Design.’ This theme encapsulated the spirit of the campaign by encouraging women to boldly define success on their own terms and live a life that mirrors their aspirations.
Serving as the lead agency, we ensured that the theme’s integrity was carried through every touchpoint of the campaign, delivering a cohesive 360-degree experience. The ‘My Success By Design’ theme was seamlessly integrated across multiple platforms and mediums, including:
We kicked off the campaign with a powerful brand film, directed by Imraan, that brought the ‘My Success By Design’ theme to life.
We hosted an event with GQ which coincided with the launch of our #SOHS cover issue featuring a group of women who have defined their success.
We hosted intimate, thought-provoking sessions where women could connect, reflect, and design their own paths to success.
Building 2, 43 Peter Place
Lyme Park, Sandton
